The easiest way to design a web page with out any knowledge of HTML is to design it in Word, setting it out in a table, and then to save it as HTML. The table will keep the pictures where you want them. Text boxes will not convert, so if you want a title over a picture you will have to do that using your picture editing software.

St.Pancras Station by Sir G.G. Scott



No gimmicks

Surfers don't like waiting for pages to download, and nor do people with older slower computers. So fast downloading is the first rule, and this can be achieved by avoiding gimmicks, custom colours and typefaces, and scanned images which take up megabites.

Low resolution photos, like that above, are usually sufficient, but if a picture will be slow loading don't put it at the top of the page. Give people something to read while it is appearing.

Also avoid long pages, as the more photos there are per page the longer it will take to download - and again surfers prefer clicking to scrolling down

No scanned images

Low resolution photos

Simple graphics

Basic colours

Short pages

Do not overcrowd the page - this is the limit

Dark on light

arXitecture uses coloured backgrounds and type. And generally bold lettering to make it easier to read - and not to look like a book. You can also format the background the same colour as the cells or table to avoid a white edge round the page.

Ten point type size is a bit small isn't it? Generally use 12 as a minimum.

White on dark


Dark on bright

Yellow on green


So to avoid too long a page go on to the next.

Hyperlinks do not have to be the standard colour. After making the link you can edit the type face